Sponsorship Marketing::Latin American & Global Entertainment Events::Consulting & Sales::Patrocinio

For Sponsors

For current sponsors, or those seeking sponsorship opportunities that fit their marketing strategies and budgets, Sorensen Communications is ready and able to help you!

As a result of our unique and diverse experience gained over many years, we offer you...

• Extensive knowledge of the entire sponsorship landscape.
• Up-to-date information on opportunities and how to access and fully leverage them.
• Proven contacts with reliable providers from all sides of the sponsorship spectrum (promoters, managers, personalities, media, rights holders, venues, etc.).
• In-depth experience in negotiations - we work with understanding of each party's needs and objectives, finding win-win solutions.
• Creativity - we ascertain find your maximum value offering and provide for highest emotional & experiential connection.
• Thorough planning, administration, management and follow-up.

We apply our expertise in the following sponsorship scenarios & areas:

Your Current Sponsorship Inventory

• Perform thorough analysis of current properties and/or endorsements in order to determine stand-alone values and impact on product / service success.
• Perform competitive market research to investigate and measure opportunities across the sponsorship landscape in order to provide a comparative analysis.
• Re-negotiate and/or evaluate means by which to either increase or more fully leverage good, but under-performing, sponsorships.

Your Potential Sponsorship Interests and/or Acquisitions

• Analyze current list of sponsorship proposals and create a "valuation matrix" for each one (based on pre-stated objectives).

Evaluate potential sponsorship interests and define cost/value parameters.

• Perform preliminary negotiations and provide thorough report for internal decision-making. Negotiate openly for full sponsorship rights & benefits. Secure the maximum value for allotted budget.

Provide comprehensive logistical & implementational management of sponsorship.

• Coordinate internal departments (i.e. Promotions, PR, etc.) with external providers (agencies, rights holders, media, etc.). Help define, create and implement specialized promotions around sponsorship.

Your Post-Sponsorship Valuations

• Create comprehensive "valuation analysis" in order to quantify and qualify values of all tangible and intangible benefits associated with the sponsorship. Provide analysis from a basis of "performance vs. stated objectives" and from a valuation of all paid and non-paid media and other benefits received. Implement brand awareness and loyalty surveys. Provide detailed summary report and strategic suggestions for enhancing subsequent sponsorships.

At Sorensen Communications, we speak the language of Sponsorship Marketing!™

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