Sponsorship Marketing::Latin American & Global Entertainment Events::Consulting & Sales::Patrocinio

Sponsorship Marketing: Latin America and Worldwide
Marketing
Sponsors
Properties
Opportunities
Patrocinio
Promotion
RICARDO ARJONA TOUR
Visa International
At Sorensen Communications, we speak the language of Sponsorship Marketing!
Sorensen Communications has negotiated numerous pan-regional concert tours with artists such as Chayanne, Diego Torres, Franco de Vita, Mana and Ricky Martin. In the case of Ricardo Arjona, Sorensen designed and negotiated and implemented on of the most comprehensive tour sponsorships to date with Ricardo Arjona and Visa International. Visa was the "Presenting" sponsor of the 2006-2007 "Adentro" tour, which delivered more than 135 concerts in 17 countries in front of over 1.5 million fans. The tour produced a ROI of over 10X for Visa.

Events & Opportunities

The sponsorship landscape is in a state of constant flux. Factors such as...

Sponsorship Marketing::Latin American/Global Entertainment Events::Consulting/Sales::Patrocinio
  • Emerging technologies
  • Shifting economies
  • Globalization
  • New media
  • Media saturation
  • Governmental regulations
  • Lifestyle trends

...are constantly redefining the definitions of effective sponsors and sponsorships.

Because of this, you need a sponsorship agency that not only understands the "building blocks" of all successful sponsorships, but one that is fully immersed in the changing landscape and who knows how to reap maximum value from these changes.

As a result of our extensive experience and constant analysis, Sorensen Communications is uniquely able to ascertain the actual and/or potential value of sponsors and sponsorship opportunities wherever they arise.

But simply understanding the change affecting the sponsorship landscape is not enough. Within each sponsorship there exists a myriad of influences that can affect the outcome for all parties involved. Influences such as:

Sponsorship Marketing::Latin American/Global Entertainment Events::Consulting/Sales::Patrocinio
  • Timing
  • Undisclosed agendas
  • Undisclosed limitations
  • Personalities
  • Legal issues
  • Tax issues
  • Political climate

...all play a major role in the potential success of any sponsorship endeavor.

For these reasons, only a proven leader like Sorensen Communications can guide you successfully through the sponsorship landscape with confidence and precision.

At Sorensen Communications, we speak the language of Sponsorship Marketing!™

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